If Spotify on a smartphone was any less convenient than a player from 2006 hand-loaded with MP3? You’d actually see a lot of people rocking MP3 players instead of subscribing to Spotify.
If you truly want “big tech” to lose its grip, don’t prostrate yourself and hope that you are able to find an odd sucker who’d buy into a contrarian ideology. Build something that makes a better offer.
I have more respect for the profiteers offering pirate TV boxes than I do for most of the “big tech bad” crowd. Those, at the very least, have a meaningful threat on offer. They force big media companies to mind their step—because every step they take away from serving their users well is giving those pirates an advantage.
Convenience. The missing piece is convenience.
If Spotify on a smartphone was any less convenient than a player from 2006 hand-loaded with MP3? You’d actually see a lot of people rocking MP3 players instead of subscribing to Spotify.
If you truly want “big tech” to lose its grip, don’t prostrate yourself and hope that you are able to find an odd sucker who’d buy into a contrarian ideology. Build something that makes a better offer.
I have more respect for the profiteers offering pirate TV boxes than I do for most of the “big tech bad” crowd. Those, at the very least, have a meaningful threat on offer. They force big media companies to mind their step—because every step they take away from serving their users well is giving those pirates an advantage.