There’s only a certain amount of emphasis to go around. The more things you italicize, the less important each italicized word seems, and then when something’s really important it doesn’t stand out.
I keep trying to tell my mom exactly this, every time we need to design some kind of print materials for the family business. She just doesn’t get that emphasis is about the relative share of a reader’s attention to different parts within a text, a positional good of sorts.
I keep trying to tell my mom exactly this, every time we need to design some kind of print materials for the family business. She just doesn’t get that emphasis is about the relative share of a reader’s attention to different parts within a text, a positional good of sorts.