Perhaps the sunk cost fallacy is useful because without it you’re prone to switch projects as soon as a higher-value project comes along, leaving an ever-growing heap of abandoned projects behind you.
That sounds an awful lot like irrational behavior. If only we had some group who liked thinking about ways to overcome exactly that sort of thing, and who even had enough success (by hypothesis) that they’d already eliminated some parts of human irrationality.
That sounds an awful lot like irrational behavior. If only we had some group who liked thinking about ways to overcome exactly that sort of thing, and who even had enough success (by hypothesis) that they’d already eliminated some parts of human irrationality.
:D