It looks like FLoC is an alternative to third-party cookies, which Alphabet plans to discontinue in Google Chrome next year.
Microsoft is so far not following along in Edge, which makes sense because Microsoft is not as dependent on advertising.
From what I’ve read, Firefox, Brave, and Safari are also not interested in FLoC either. The community behind Wordpress, which powers ~40% of the worlds websites, is considering treating FLoC as a security concern, too.
It looks like FLoC is an alternative to third-party cookies, which Alphabet plans to discontinue in Google Chrome next year.
Microsoft is so far not following along in Edge, which makes sense because Microsoft is not as dependent on advertising.
From what I’ve read, Firefox, Brave, and Safari are also not interested in FLoC either. The community behind Wordpress, which powers ~40% of the worlds websites, is considering treating FLoC as a security concern, too.