I also vote for very intuitive. The pareto frontier analogy is crunchy enough to come to grips with it, but giving it its own name is sufficiently imprecise as to not keep us stuck in game theory or otherwise hamstrung by artificial narrowness.
I also vote for very intuitive. The pareto frontier analogy is crunchy enough to come to grips with it, but giving it its own name is sufficiently imprecise as to not keep us stuck in game theory or otherwise hamstrung by artificial narrowness.