I think the language of terminal vs instrumental values fits in to the first two sections. Eg the (more) terminal value of the product team in the button example was to be able to re-use the tracking from the old button, and the redesign was just a means to that end.
I think the language of terminal vs instrumental values fits in to the first two sections. Eg the (more) terminal value of the product team in the button example was to be able to re-use the tracking from the old button, and the redesign was just a means to that end.