Sure, that explains the weakly negative (-.1) coefficient on 4. The real meat of the effect, though, is the positive coefficient (.4) on 1. Each person who rates you a 1 gives you about half as many messages as each person who rates you a 5 (.9), which does strongly suggest ‘play up what you think will turn some people off.’
Sure, that explains the weakly negative (-.1) coefficient on 4. The real meat of the effect, though, is the positive coefficient (.4) on 1. Each person who rates you a 1 gives you about half as many messages as each person who rates you a 5 (.9), which does strongly suggest ‘play up what you think will turn some people off.’