“Over the span of an hour the use of a well-researched tool that, consistently applied, can help facilitate long-term behavior change”
The key is to not convey the impression that you will get unrealistically high benefit for next to none investment in either time or effort. What trips shminux is the form “With this onesimple trick you can change your life! For only an hour you can make all your resolutions stick. Psychologists hate us!” I doubt that the one hour cited is about actually applying the technique but about learning its use. The formulation on the other hand implies that simply sitting there for the 60 minutes should be enough.
“Over the span of an hour the use of a well-researched tool that, consistently applied, can help facilitate long-term behavior change”
The key is to not convey the impression that you will get unrealistically high benefit for next to none investment in either time or effort. What trips shminux is the form “With this one simple trick you can change your life! For only an hour you can make all your resolutions stick. Psychologists hate us!” I doubt that the one hour cited is about actually applying the technique but about learning its use. The formulation on the other hand implies that simply sitting there for the 60 minutes should be enough.
Right, that’s about it. Another red flag is keeping the suspense going until the punter pays up. Not sure if this is intentional or not.