Kind of off topic, but I this leads me to wonder: why are so many websites burying the lede about the services they actually provide like this example?
I heard from a sales person that many potential customers turn away the moment they hear a list of specific words, thinking “it’s not for me”. So they try to keep it as vague as possible, learn more about the customer, then phrase things to make it seem like it’s exactly for them.
(I’m not saying I like this, just that this is what I was told)
I increasingly use tactics like this for regular human interactions. The difference is that I am okay with the person saying “no”, since I am not paid on commission.
I heard from a sales person that many potential customers turn away the moment they hear a list of specific words, thinking “it’s not for me”. So they try to keep it as vague as possible, learn more about the customer, then phrase things to make it seem like it’s exactly for them.
(I’m not saying I like this, just that this is what I was told)
I increasingly use tactics like this for regular human interactions. The difference is that I am okay with the person saying “no”, since I am not paid on commission.