I have elsewhere argued essentially this, though “optimized” and “optimal” are importantly different. The conclusion I came to reading the comments there was that people vary in how they process the relevant connotations, and arguing lexical choice makes my teeth ache, but personally I nevertheless try to avoid talking about “rational X choosing” when I mean optimizing my choice of X for particular goals.
I have elsewhere argued essentially this, though “optimized” and “optimal” are importantly different. The conclusion I came to reading the comments there was that people vary in how they process the relevant connotations, and arguing lexical choice makes my teeth ache, but personally I nevertheless try to avoid talking about “rational X choosing” when I mean optimizing my choice of X for particular goals.