As Mitchell said,, this article is indeed misleading. The neuroscience that shows how people store memories has been there for years. We even know how to make people forget certain memories (e.g. in PTSD). We know about mirror neurons. We know that when a person is watching TV a certain neuron will fire everytime they see the Simpsons. I remember hearing about this last year in a talk from a neuroscientist from Downstate.
As Mitchell said,, this article is indeed misleading. The neuroscience that shows how people store memories has been there for years. We even know how to make people forget certain memories (e.g. in PTSD). We know about mirror neurons. We know that when a person is watching TV a certain neuron will fire everytime they see the Simpsons. I remember hearing about this last year in a talk from a neuroscientist from Downstate.