I hope they’re not using that landing page for anything important. It’s not clear what product (if any) they’re selling, there’s no call to action, and in general it looks to me like it’s doing a terrible job of overcoming inferential distances. I’d say you did a far better job of selling them than they did. Someone needs to read a half a dozen blog posts about how customers only think of themselves, etc.
I hope they’re not using that landing page for anything important. It’s not clear what product (if any) they’re selling, there’s no call to action, and in general it looks to me like it’s doing a terrible job of overcoming inferential distances. I’d say you did a far better job of selling them than they did. Someone needs to read a half a dozen blog posts about how customers only think of themselves, etc.
Great post by the way, Luke.
The website is currently down and parked by GoDaddy. Archive.org has several snapshots, but they are all 404s since 2012.
Their website used to have more content on it, I don’t know why they changed it.