A contest for bored advertising people springs to mind: “How would you sell cryonics to the public?” Then filter the results that use dark arts. This will produce better ideas than you ever dreamed.
The hard part of this plan is making it sound like fun for the copywriters. Ad magazine competition? That’s the sort of thing that gets them working on stuff for fun and kudos.
(My psychic powers predict approximately 0 LessWrong regulars in the advertising industry. I hope I’m wrong.)
(And no, I don’t think b3ta is quite what we’re after here.)
A contest for bored advertising people springs to mind: “How would you sell cryonics to the public?” Then filter the results that use dark arts. This will produce better ideas than you ever dreamed.
The hard part of this plan is making it sound like fun for the copywriters. Ad magazine competition? That’s the sort of thing that gets them working on stuff for fun and kudos.
(My psychic powers predict approximately 0 LessWrong regulars in the advertising industry. I hope I’m wrong.)
(And no, I don’t think b3ta is quite what we’re after here.)