“We’ve confused attention with impact. We’ve built an entire industry around measuring the wrong things. We track followers instead of looking for resonance. We count impressions instead of impressions made. We optimize for algorithms when we should optimize for memory.”—Joan Westenberg
A great way to adjust your effort level, in my experience, is to ask if the piece you are writing needs a millions impressions or just one deeply engaged mind in order to justify your effort. Cut and trim accordingly.
“We’ve confused attention with impact. We’ve built an entire industry around measuring the wrong things. We track followers instead of looking for resonance. We count impressions instead of impressions made. We optimize for algorithms when we should optimize for memory.”—Joan Westenberg
A great way to adjust your effort level, in my experience, is to ask if the piece you are writing needs a millions impressions or just one deeply engaged mind in order to justify your effort. Cut and trim accordingly.