[LINK] Reverse priming effect from awareness of persuasion attempt?

Recently came across this blog post on Language Log summarizing this recent paper by Laran et al. Super-short version: When people are aware that a slogan is trying to persuade them, reverse-priming effects in which they avoid doing as it suggests can be seen. However, if their attention is drawn away from the fact that it is trying to persuade them, the usual priming effects are seen.