I don’t perceive this as a problem unique to design. It’s also a problem in education, business consulting, medicine, etc. Any time consumers don’t have an easily available means of assessing product quality, there is little incentive for businesses to maximize effectiveness, so there will often be a huge gap between best practices and actual practices.
I don’t perceive this as a problem unique to design. It’s also a problem in education, business consulting, medicine, etc. Any time consumers don’t have an easily available means of assessing product quality, there is little incentive for businesses to maximize effectiveness, so there will often be a huge gap between best practices and actual practices.