Or, more generally, using the word “intelligence” may be counterproductive. If we used something more like “the thing that happens to a computer when you upgrade its hardware, or in the course of going from a chess program that checks every option to a chess program that uses on-average-effective heuristics,” maybe people would go along on their own (well, if they were already interested in the topic enough to sit through that).
Or, more generally, using the word “intelligence” may be counterproductive. If we used something more like “the thing that happens to a computer when you upgrade its hardware, or in the course of going from a chess program that checks every option to a chess program that uses on-average-effective heuristics,” maybe people would go along on their own (well, if they were already interested in the topic enough to sit through that).