If you’re selling them at unit cost you aren’t selling at cost, you’re straightforwardly selling at a loss. That’s definitely not what I’m thinking of when someone tells me they’re selling at cost.
(We’re not selling them at marginal/unit cost, we were selling them so that roughly a whole print run breaks even, including some budget for labor-time/opportunity-cost, but less than people’s full salaries for that period)
If you’re selling them at unit cost you aren’t selling at cost, you’re straightforwardly selling at a loss. That’s definitely not what I’m thinking of when someone tells me they’re selling at cost.
(We’re not selling them at marginal/unit cost, we were selling them so that roughly a whole print run breaks even, including some budget for labor-time/opportunity-cost, but less than people’s full salaries for that period)
Ah, gotcha. I had gotten the other impression from the thread in aggregate.