My own guess, based on nothing much other than a hunch: Morality as Awesomeness sounds simple and easy to do. It also sounds fun and light, unlike many of the other Ethical posts on LW. People have responded positively to this change of pace.
My own guess, based on nothing much other than a hunch: Morality as Awesomeness sounds simple and easy to do. It also sounds fun and light, unlike many of the other Ethical posts on LW. People have responded positively to this change of pace.