It seems like a fairly straightforward claim, to say that a quality like integrity is all the more valuable for being rare.
I think the difference is between associating with producers vs. consumers. When something is more scarce, its price increases, which makes it less valuable to consumers and more valuable to producers of individual items. So for people who perceive themselves as producers of things like integrity and virginity and honest labor, scarcity would contribute to their value. And for things like medicine or the naive models of bitcoin and diamonds, decrease their value by increasing the price, since the audience of the article identify as consumers.
I think the difference is between associating with producers vs. consumers. When something is more scarce, its price increases, which makes it less valuable to consumers and more valuable to producers of individual items. So for people who perceive themselves as producers of things like integrity and virginity and honest labor, scarcity would contribute to their value. And for things like medicine or the naive models of bitcoin and diamonds, decrease their value by increasing the price, since the audience of the article identify as consumers.