Why not just write failsafe rules into the superintelligent machine?

Many people think you can solve the Friendly AI problem just by writing certain failsafe rules into the superintelligent machine’s programming, like Asimov’s Three Laws of Robotics. I thought the rebuttal to this was in “Basic AI Drives” or one of Yudkowsky’s major articles, but after skimming them, I haven’t found it. Where are the arguments concerning this suggestion?