″Moore proposes an alternative theory in which an actual pleasure is already present in the desire for the object and that the desire is then for that object and only indirectly for any pleasure that results from attaining it. “In the first place, plainly, we are not always conscious of expecting pleasure, when we desire a thing. We may only be conscious of the thing which we desire, and may be impelled to make for it at once, without any calculation as to whether it will bring us pleasure or pain. In the second place, even when we do expect pleasure, it can certainly be very rarely pleasure only which we desire.″
It helps insofar as the person’s conscious mind lags behind in awareness of the object being maximized.
″Moore proposes an alternative theory in which an actual pleasure is already present in the desire for the object and that the desire is then for that object and only indirectly for any pleasure that results from attaining it. “In the first place, plainly, we are not always conscious of expecting pleasure, when we desire a thing. We may only be conscious of the thing which we desire, and may be impelled to make for it at once, without any calculation as to whether it will bring us pleasure or pain. In the second place, even when we do expect pleasure, it can certainly be very rarely pleasure only which we desire.″