I think the mere familiarity effect is a big part of what you’re missing. For some reason, the way the brain works makes us like things we know. If someone walks into a store and looks at two brands, and they have seen one but not the other somewhere but don’t remember where, they will reliably and noticeably prefer the brand they have heard of.
The other answers are good too.
I think the mere familiarity effect is a big part of what you’re missing. For some reason, the way the brain works makes us like things we know. If someone walks into a store and looks at two brands, and they have seen one but not the other somewhere but don’t remember where, they will reliably and noticeably prefer the brand they have heard of. The other answers are good too.