My subjective experience seems to align more with Gunnar’s original hypothesis than the modified hypothesis you present; sure I have antibodies against advertising, but my cultural mileau growing up in California in the 00′s also provided me with a very strong dose of antibodies against cults specifically, and when I see cult-like ideas get discussed, my friends often respond with reactions from the cult-specific antibodies, rather than advertising-related antibodies.
My subjective experience seems to align more with Gunnar’s original hypothesis than the modified hypothesis you present; sure I have antibodies against advertising, but my cultural mileau growing up in California in the 00′s also provided me with a very strong dose of antibodies against cults specifically, and when I see cult-like ideas get discussed, my friends often respond with reactions from the cult-specific antibodies, rather than advertising-related antibodies.