I see it as more of a “rather than sorting projects by revenue, make sure to sort them by profit,” combined with “in cases where revenue is concave and cost linear, which happen frequently, the lowest cost project is probably going to be the highest profit.”
I see it as more of a “rather than sorting projects by revenue, make sure to sort them by profit,” combined with “in cases where revenue is concave and cost linear, which happen frequently, the lowest cost project is probably going to be the highest profit.”
That plus “beware inflated revenue estimates, especially for have-it-all type plans”. Cost estimates are often much more accurate.