We raise children to satisfy their expected well being, not their naive preferences (for chocolate and toys), and that seems similar to what a smarter-than-human AI would do to/for us. Which was my point.
I think we raise children to satisfy our common expected wellbeing (our + theirs + the overall societal one). Thus, the goal-directness comes from society as a whole. I think there is a key difference between this system and one where a a smarter-than-human AI focuses solely on the well-being of its users, even if it does Context Etrapolated Volition, which I think is what you are referring to when you talk about expected well being (which I agree that if you look only at their CEV-like property the two systems are equivalent).