If I pay you 100$ for saving 3 lifes, it means I value these lifes at at least 100$. The payment is not equal to the value, it is a lower bound estimate. Granted, I could make a mistake and spend these money on a cure that didn’t work, or on a game I didn’t enjoy. Then I would give away more than I got in return. But if we’re talking about an established company that sells the same goods or services over and over again, people are going to learn what these goods or services are worth and stop making such mistakes.
If I pay you 100$ for saving 3 lifes, it means I value these lifes at at least 100$. The payment is not equal to the value, it is a lower bound estimate. Granted, I could make a mistake and spend these money on a cure that didn’t work, or on a game I didn’t enjoy. Then I would give away more than I got in return. But if we’re talking about an established company that sells the same goods or services over and over again, people are going to learn what these goods or services are worth and stop making such mistakes.