Normally, the corporation wants more money—because it was built by humans—who themselves want more money. They build the corporation to want to make money itself—and then want to pay them a wage—or dividends.
If the humans involved originally wanted cheese, the corporation would want cheese too. I think by considering this sort of thought experiment, it is possible to see that the human goals do get transferred across.
Normally, the corporation wants more money—because it was built by humans—who themselves want more money. They build the corporation to want to make money itself—and then want to pay them a wage—or dividends.
If the humans involved originally wanted cheese, the corporation would want cheese too. I think by considering this sort of thought experiment, it is possible to see that the human goals do get transferred across.