With some things, the label is less popular than the substance—like (in the US) saying you’re a socialist is much more offensive than praising a worker-owned company. Utilitarianism is the opposite way, the unpopular part is being utilitarian, not saying you’re a utilitarian.
With some things, the label is less popular than the substance—like (in the US) saying you’re a socialist is much more offensive than praising a worker-owned company. Utilitarianism is the opposite way, the unpopular part is being utilitarian, not saying you’re a utilitarian.