I find myself doing this, and even consciously recognizing it often doesn’t change my actions. For example, if a half-rack of BBQ ribs costs $12.99 and a full rack costs $18.99, I’ll ‘upgrade’ to the full rack since it seems like a waste to pay so much for a half rack. But if the only option was a full rack for $18.99, I’d order something else because that’s too expensive.
I find myself doing this, and even consciously recognizing it often doesn’t change my actions. For example, if a half-rack of BBQ ribs costs $12.99 and a full rack costs $18.99, I’ll ‘upgrade’ to the full rack since it seems like a waste to pay so much for a half rack. But if the only option was a full rack for $18.99, I’d order something else because that’s too expensive.
I’ll do this if I think there’s any chance of my wanting the product again, and I don’t want to have to pay the “entry fee” twice.