I would add than a narrow focus on quantifiable data can be limiting, especially when you are researching culture and doing content analysis. Coding is a way to convert that content into numbers—counting mentions of words or themes—but that requires a lot of qualitative analysis to begin with and certain aspects are often lost in translation. Any social scientist worth their salt will take into account as many biases as they can and devise an experimental design to control for them as much as possible. But again, you have to be prepared to defend why you did what you did and human nature is complicated.
Having said that, I think a mixed qual/ quant designs are pretty great, especially when you have meta analyses to back you up.
I would add than a narrow focus on quantifiable data can be limiting, especially when you are researching culture and doing content analysis. Coding is a way to convert that content into numbers—counting mentions of words or themes—but that requires a lot of qualitative analysis to begin with and certain aspects are often lost in translation. Any social scientist worth their salt will take into account as many biases as they can and devise an experimental design to control for them as much as possible. But again, you have to be prepared to defend why you did what you did and human nature is complicated.
Having said that, I think a mixed qual/ quant designs are pretty great, especially when you have meta analyses to back you up.