Donald Rumsfeld famously identified known knowns, known unknowns, and unknown unknowns. Most people I knew assumed there were no unknown knowns. But I worked as a Knowledge Manager for about five years, and came to believe that unknown knowns — mainly in the form of institutional and tacit knowledge — contained the real gold. I think this is directly relatable to this concept of “intellectual dark matter.
Donald Rumsfeld famously identified known knowns, known unknowns, and unknown unknowns. Most people I knew assumed there were no unknown knowns. But I worked as a Knowledge Manager for about five years, and came to believe that unknown knowns — mainly in the form of institutional and tacit knowledge — contained the real gold. I think this is directly relatable to this concept of “intellectual dark matter.