Same thing in the US back in the 70s. There was a public awareness campaign about littering. Once upon a time, the window of your car was the opening to a big trash bin—roll down the window, and throw shit out. The public campaign really worked and changed that attitude.
You have to change attitudes. There will never be enough bins if people just don’t care. The ground is always closer and easier to find than a bin.
EDIT: Shame on me. It wasn’t a government program at all. It was a non profit started by evil corporations in 1953, among them the Great Satan, Phillip Morris. The iconic ad campaign was started in the 70s:
On Earth Day 1971, a new campaign was launched with the theme “People Start Pollution. People can stop it” featuring the now iconic “Crying Indian” played by Iron Eyes Cody.
Notice the identical slogan to “Keep Australia Beautiful”. The Brits should have stuck with the franchise. “Keep Britain Tidy”. Sounds like grandma scolding the neighborhood kids.
“Don’t Mess With Texas” seems to have been pretty successful as anti-littering slogans go … maybe too successful, seeing as it is often not recognized as being about littering at all.
You have to change attitudes. There will never be enough bins if people just don’t care. The ground is always closer and easier to find than a bin.
Indeed. It was decades ago, but I’ll never forget that man I once saw dropping his plastic cup right on the ground, while he was leaning against a streetlamp that had a bin attached.
Same thing in the US back in the 70s. There was a public awareness campaign about littering. Once upon a time, the window of your car was the opening to a big trash bin—roll down the window, and throw shit out. The public campaign really worked and changed that attitude.
You have to change attitudes. There will never be enough bins if people just don’t care. The ground is always closer and easier to find than a bin.
EDIT: Shame on me. It wasn’t a government program at all. It was a non profit started by evil corporations in 1953, among them the Great Satan, Phillip Morris. The iconic ad campaign was started in the 70s:
http://en.wikipedia.org/wiki/Keep_America_Beautiful
Notice the identical slogan to “Keep Australia Beautiful”. The Brits should have stuck with the franchise. “Keep Britain Tidy”. Sounds like grandma scolding the neighborhood kids.
“Don’t Mess With Texas” seems to have been pretty successful as anti-littering slogans go … maybe too successful, seeing as it is often not recognized as being about littering at all.
Well, within limits. I’ve worked volunteer cleanup for roadside parks...
Indeed. It was decades ago, but I’ll never forget that man I once saw dropping his plastic cup right on the ground, while he was leaning against a streetlamp that had a bin attached.