What about the claims in “Maintaining behavior” that you do need consistent aversives (punishment), but only inconsistent rewards? That seems to say the exact opposite of the earlier stance: it says that you should use lots of punishments (every time the subject gets something wrong), and few rewards.
I’m confused as to what the book actually wants you to do.
Are pictures or links missing from this post? I can’t see any of the Elon Musk or Neville Longbottom pics that the text talks about.