I would theorize that in the brain there are parameters that determine how likely and to what effect that they will remember and spread the idea. Then in general populations these parameters fit general trends. So any idea could fit these parameters but false ideas are more malleable to fit the parameters and thus increasing their spread.
I would theorize that in the brain there are parameters that determine how likely and to what effect that they will remember and spread the idea. Then in general populations these parameters fit general trends. So any idea could fit these parameters but false ideas are more malleable to fit the parameters and thus increasing their spread.