Imagine someone really really hyper and shortsighted is answering the question:
Why is your product better than mix-panel?
OH MY GOD it has BUNNIES on THE FRONT PAGE.
… or tone it down a bit...
Because I can like, put totally awesome stuff like BUNNIES on my version of the app!
… and then maybe take that statement and generalize it a little bit...
Because users can customize their version of the app.
Exercise: Add as many qualifiers as you can that do not make your statement irrelevant or false.
For example:
Well, never mind, that didn’t work.