Picture of Eliezer in monk’s robes (That is you, right?), stories about freemason-esque rituals, specific vocabulary with terms like, “the Bayesian conspiracy”.
It’s all tongue in cheek, and I enjoy it. But if you’re trying to not look like a cult, then you’re doing it wrong.
There is a soul. It resides in the appendix. Anybody who has undergone an appendectomy is effectively a p-zombie.