Ah, well paleontologists aren’t exactly our target group.
If you target people likely to understand X-risk, they should have no more crazy sounding people than X-risk currently has, should they? Like IT/computer science people, other technical degrees? Sci-fi people perhaps? Any kind of technophile?
Has anyone tried advertising existential risk?
Bostroms “End of Humanity” talk for instance.
It costs about 0.2 $ per view for a video ad on YouTube, so if 0.2% of viewers give an average of 100 $ it would break even. Hopefully people would give more than that.
You can target ads to groups likely to give much by the way, like the highly educated