Sometimes it can be a win-win situation. For example, if the call leads to you identifying a problem they’re having and solving it in a mutually beneficial way.
But often times that isn’t the case. From their perspective, the chances are low enough where, yeah, maybe the cold call just feels spammy and annoying.
I think that cold calls can be worthwhile from behind a veil of ignorance though. That’s the barometer I like to use. If I were behind a veil of ignorance, would I endorse the cold call? Some cold calls are well targeted and genuine, in which case I would endorse them from behind a veil of ignorance. Others are spammy and thoughtless, in which case I wouldn’t endorse them.
Hm, maybe.
Sometimes it can be a win-win situation. For example, if the call leads to you identifying a problem they’re having and solving it in a mutually beneficial way.
But often times that isn’t the case. From their perspective, the chances are low enough where, yeah, maybe the cold call just feels spammy and annoying.
I think that cold calls can be worthwhile from behind a veil of ignorance though. That’s the barometer I like to use. If I were behind a veil of ignorance, would I endorse the cold call? Some cold calls are well targeted and genuine, in which case I would endorse them from behind a veil of ignorance. Others are spammy and thoughtless, in which case I wouldn’t endorse them.