Thanks. I suspect the reason some online articles downplay the importance of business plans is:
(a) Clickbait: people want to read about shortcuts, hacks, ways of avoiding effort;
(b) Incubators and VCs don’t want to put off founders who haven’t written a plan, because they can spot a startup’s potential without one. But it’s still in the founders’ interest to write a plan—as it’s they who will suffer most if they don’t.
Thanks. I suspect the reason some online articles downplay the importance of business plans is:
(a) Clickbait: people want to read about shortcuts, hacks, ways of avoiding effort;
(b) Incubators and VCs don’t want to put off founders who haven’t written a plan, because they can spot a startup’s potential without one. But it’s still in the founders’ interest to write a plan—as it’s they who will suffer most if they don’t.