If I claim I like Amaro Montenegro then I must have been brainwashed and/or be (consciously or subconsciously) lying for signalling reasons or something. How could I demonstrate that I actually enjoy its taste?
Blind taste test. Preferably several, where you don’t know if Amaro Montenegro is among the drinks you’re tasting in any particular test.
If you can’t single out for a high rating the one that you profess to like the taste of, then you’ve falsified the hypothesis that you like it for the taste.
If you can single it out for a high rating in blind taste tests, and want to further test whether you actually enjoy it, or merely recognize it and assign a high rating for signalling purposes, get an MRI during the blind taste test.
MRI wouldn’t help. If you can recognize amaro, you’ll go “Oh, that’s amaro, I’m supposed to like this” and produce a pleasure response, the same way wines believed to be expensive do to identical wines believed to be cheap.
I think you could get somewhere by doing a taste test of several different amaros (which are not actually wine,) where rather than a blind test, the subject is incorrectly told that they’re all, say, privately brewed and distributed at a liqueur festival, or something along those lines, but one of them is really Amaro Montenegro.
Blind taste test. Preferably several, where you don’t know if Amaro Montenegro is among the drinks you’re tasting in any particular test.
If you can’t single out for a high rating the one that you profess to like the taste of, then you’ve falsified the hypothesis that you like it for the taste.
If you can single it out for a high rating in blind taste tests, and want to further test whether you actually enjoy it, or merely recognize it and assign a high rating for signalling purposes, get an MRI during the blind taste test.
MRI wouldn’t help. If you can recognize amaro, you’ll go “Oh, that’s amaro, I’m supposed to like this” and produce a pleasure response, the same way wines believed to be expensive do to identical wines believed to be cheap.
Good point.
I think you could get somewhere by doing a taste test of several different amaros (which are not actually wine,) where rather than a blind test, the subject is incorrectly told that they’re all, say, privately brewed and distributed at a liqueur festival, or something along those lines, but one of them is really Amaro Montenegro.