You do realize we are talking about retention of children raised in a culture right? Orgasmium cults and brainwashing indoctrinators would tend to out compete most others by such measures. A cult worshipping a baslisk that hacks your brain into absolute loyalty would also win out.
Optimizing for allure will not optimize for welfare. At least not under these mechanisms of “choice”. It also means our value sets can be out competed by really convincing paperclippers.
From the perspective of many traditional cultures Westerners may as well be Supper Happy people.
I use it in the technical legal sense and made that explicit too.
People are really inconsistent however in colloquial usage and moral reasoning. I partially agree with your objection. Communist crimes are basically whitewashed because “Mao killed Chinese and he was Chinese so it wasn’t genocide so Hitler is still worse”. Isn’t a life a life? Shouldn’t whatever the term one uses, the negative feeling be the same?