I think if you change the price of something by an order of magnitude you get a fundamental change in what it’s used for. The examples that jump to mind are letters → email, hand copied parchment → printing press → blogs, and SpaceX. If you increase the quality at the same time you (at least sometimes) get a mini-revolution.
I think a better example might be online courses. It can be annoying that you can’t ask the professor any questions (customize the experience), but they are still vastly better than nothing.
Email is not only cheaper than letters but also much faster.
The online courses example sounds reasonable but I’m still not sure whether that’s the best marketing strategy. Having a seal for following good science processes like preregistration might have it’s own value.
Ahh, okay. That one goes on the scrap heap.
I think if you change the price of something by an order of magnitude you get a fundamental change in what it’s used for. The examples that jump to mind are letters → email, hand copied parchment → printing press → blogs, and SpaceX. If you increase the quality at the same time you (at least sometimes) get a mini-revolution.
I think a better example might be online courses. It can be annoying that you can’t ask the professor any questions (customize the experience), but they are still vastly better than nothing.
Another example is the use of steel. If it’s expensive, it’s used for needles and watch springs. If it’s cheap, it’s used for girders.
Email is not only cheaper than letters but also much faster.
The online courses example sounds reasonable but I’m still not sure whether that’s the best marketing strategy. Having a seal for following good science processes like preregistration might have it’s own value.