On Bullshit seems to take this in a very different direction than the OP.
From the post:
They’re necessarily indifferent to the truth, and attached solely to the outcome: the beliefs they wish to plant within the minds of their targets.
From OB:
It is clear that what makes Fourth of July oration humbug is not fundamentally that the speaker regards his statements as false. Rather, just as Blackís account suggests, the orator intends these statements to convey a certain impression of himself. He is not trying to deceive anyone concerning American history. What he cares about is what people think of KLP
On Bullshit seems to take this in a very different direction than the OP.
From the post:
From OB:
TL:DR;
A use of bullshit that seems typical:
Signaling.