Influence is only one aspect of the moral formula; the other aspect is the particular context of values being promoted.
These can be quite independent, as with a tribal chief, with substantial influence, acting to promote the perceived values of his tribe, vs. the chief acting to promote his narrower personal values. [Note that the difference is not one of fitness but of perceived morality. Fitness is assessed only indirectly within an open context.]
I think it bears repeating here:
Influence is only one aspect of the moral formula; the other aspect is the particular context of values being promoted.
These can be quite independent, as with a tribal chief, with substantial influence, acting to promote the perceived values of his tribe, vs. the chief acting to promote his narrower personal values. [Note that the difference is not one of fitness but of perceived morality. Fitness is assessed only indirectly within an open context.]