The idea that better quality cooking corresponds to higher viewership is only a rough expectation even when all else is held equal, which never actually happens. YouTube popularity is highly memetic and subject to algorithms, network effects, and plain dumb luck. The factors involved in success are numerous and difficult to predict, but some of the most important factors are quality content, posting regularity, high entertainment value, viewer engagement, and having an angle or niche to stand out. Being the best cook in the world guarantees not a single one of these.
The idea that better quality cooking corresponds to higher viewership is only a rough expectation even when all else is held equal, which never actually happens. YouTube popularity is highly memetic and subject to algorithms, network effects, and plain dumb luck. The factors involved in success are numerous and difficult to predict, but some of the most important factors are quality content, posting regularity, high entertainment value, viewer engagement, and having an angle or niche to stand out. Being the best cook in the world guarantees not a single one of these.