If this is something that the browser does, there could be browsers that refuse to provide the information (or provide random/adversarial info) or maybe simple wrappers that strip/replace that info.
Yes, technically this would be easy, even simple, to do.
However, I think the problem would be about FLoC being enabled by default. If a hundred thousand technical users disabled FLoC, that would do nothing for the other 3+ billion users with Chrome enabled (estimating based on Chrome’s 70-80% market share). And the reason why I find that worrying would be why I would be worried if cigarette companies put opium in their products—I would feel that millions of members of society around me would be getting exploited.
If this is something that the browser does, there could be browsers that refuse to provide the information (or provide random/adversarial info) or maybe simple wrappers that strip/replace that info.
Yes, technically this would be easy, even simple, to do.
However, I think the problem would be about FLoC being enabled by default. If a hundred thousand technical users disabled FLoC, that would do nothing for the other 3+ billion users with Chrome enabled (estimating based on Chrome’s 70-80% market share). And the reason why I find that worrying would be why I would be worried if cigarette companies put opium in their products—I would feel that millions of members of society around me would be getting exploited.