How many voters could tell you what Obama’s platform was in 2008? But 70,000,000 of them agreed on “Hope and Change”. How many could do the same for Trump? But they agreed on “Make America Great Again”. McCain, Romney, and Hillary didn’t have a four-words-or-less memorable slogan, and so...
I’m actually two levels of surprised here. I’d have naively expected McCain, Romney and Hillary to have competent enough staffers to make sure they had a slogan, and sort of passively assumed they had one. It’d be surprising if they didn’t have one, and if they did have one, surprising that I hadn’t heard it. (I hung out in blue tribe spaces so it’s not that weird that I’d have failed to hear McCain’s or Romneys)
Quick googling says that Hillary’s team thought about 84 slogans before settling on “Stronger Together”, which I don’t remember hearing. (I think instead I heard a bunch of anti-Trump slogans like “Love Trumps Hate”, which maybe just outcompeted it?)
I had been under the impression that Hillary’s was “I’m with her”? But I think I mostly heard that in the context of people saying it was a bad slogan.
This immediately got me thinking about politics.
How many voters could tell you what Obama’s platform was in 2008? But 70,000,000 of them agreed on “Hope and Change”. How many could do the same for Trump? But they agreed on “Make America Great Again”. McCain, Romney, and Hillary didn’t have a four-words-or-less memorable slogan, and so...
I’m actually two levels of surprised here. I’d have naively expected McCain, Romney and Hillary to have competent enough staffers to make sure they had a slogan, and sort of passively assumed they had one. It’d be surprising if they didn’t have one, and if they did have one, surprising that I hadn’t heard it. (I hung out in blue tribe spaces so it’s not that weird that I’d have failed to hear McCain’s or Romneys)
Quick googling says that Hillary’s team thought about 84 slogans before settling on “Stronger Together”, which I don’t remember hearing. (I think instead I heard a bunch of anti-Trump slogans like “Love Trumps Hate”, which maybe just outcompeted it?)
I had been under the impression that Hillary’s was “I’m with her”? But I think I mostly heard that in the context of people saying it was a bad slogan.